Going beyond the B15 locations: from India to Bharat
Mutual funds have to move from urban or semi-urban areas to rural areas. From the top 15 cities, to not just the leading B15 cities, but beyond. This is where the crux of the matter is, as well as the challenge
The increasing financialization of investment assets of the average household, since demonetization, is being widely discussed in social and media circles, and mutual funds have been a significant vehicle in this phenomenon.