Why digital measurement is the need of the hour4 min read 13 Jul 2017, 12:21 AM IST
Clearly, a need to measure digital has arisen as the medium has reached critical mass. Marketers need to know what is working and what is not
Much like several digital media experts, Rajiv Dingra, founder and chief executive of the social and digital media agency WATConsult, too, welcomed the announcement made by Broadcast Audience Research Council (Barc) India last week.
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