As online streaming grows bigger, the opportunity and potential to tell stories of and for the billion plus people in India is limitless
Sameer Nair, the newly appointed head of Applause Entertainment, a content production company promoted by Aditya Birla Group chairman Kumar Mangalam Birla, says he is a firm believer in the over-the-top (OTT) video streaming segment. The former group chief executive of Balaji Telefilms Ltd is credited with the launch of the company’s OTT platform ALTBalaji earlier this year. At Applause, he will be working with creative directors and producers to make original shows for video streaming platforms. He does not specify if the company will launch its own OTT brand. “Once we scale up, we will negotiate with platform owners," he says. The company is expected to invest Rs300 crore in creating what are known as Originals.