BJP’s ‘five-layer cake’ strategy in Uttar Pradesh
While hardly foolproof, the BJP's strategy could represent the party's best chance of swaying voters to its side in a state where its organizational foundations are wanting
As the interminable US presidential campaign enters its final hours, electioneering in Uttar Pradesh (UP) is just getting started. At the start of 2016, the mood inside the Bharatiya Janata Party (BJP) regarding the party’s prospects for victory in the electorally pivotal state was somewhere between melancholy and morose. Indeed, BJP partisans were quickly readjusting the goalposts after suffering a humiliating defeat in the October-November 2015 Bihar election. Party talking points quietly shifted from optimism about seizing power in Lucknow after more than a decade in opposition to merely increasing its seat share. After claiming 71 of the state’s 80 parliamentary segments in May 2014, it is only reasonable that the BJP’s performance would decline from such unprecedented heights, one BJP member of Parliament privately mused.