Mumbai: The Tata group fracas appears to have shed all earthly inhibitions and gone to a galaxy far, far away. In this Star Wars space opera, Cyrus Mistry, the recently ousted chairman, was Sith Lord Darth Vader who had brainwashed the PR folk — the “old and venerable" conglomerate’s noble Jedi warriors — and used them to smother criticism of his performance.

That’s probably why a 24 September Economist report, titled ‘Mistry’s Elephant,’ which was denounced by the group for drawing “preconceived conclusions based on an inappropriate interpretation of selected data," was on Thursday extolled by the same people for being “really a well-balanced and critical review."

Not just that. Thursday’s press statement ticked off the group’s “PR machinery"—in other words, itself—for dismissing views that did not toe the line being peddled by Bombay House, Tata’s headquarters. Even the author of the Economist report is baffled by the sudden change of heart.

Stanley Pignal @spignal I’m fascinated to see Tata denouncing its own PR machine’s response to my recent article. Odd given PR side is/was… Twitter: Stanley Pignal on Twitter

As for investors who have seen more than $12 billion of their Tata group wealth vanish since 24 October, the day Ratan Tata reclaimed control, only three questions really matter:

Who’s the Chosen One to restore balance to the Force? How many episodes are left? Where’s the popcorn?

The answer to the first is far from obvious. Ratan Tata’s camp is now accusing Mistry of trying to hijack control of operating companies in the $100 billion salt-to-software conglomerate. Mistry’s side says the allegations are untrue. Tata is mocking Mistry’s poor leadership for botching up Tata Steel Ltd’s UK operations, claiming that the Scunthorpe steel plant it sold in May to Greybull Capital LLP for 1 British pound has since seen a dramatic turnaround. Mistry, on the other hand, blames Ratan Tata’s $12.9 billion purchase of Corus Group Plc’s steel assets in 2007 for the group’s debt overhang.

Tata Consultancy share-price declined 13% since Ratan returned . Since Ratan Tata is back only in an interim capacity, the group needs a new chairman to end the spat. But until Mistry agrees to sell his family’s 18.4% holding in Tata Sons Ltd., the holding company, the lightsabers won’t get turned off. It’s unlikely that the CEO of a global corporation would want to jump into the fray as Luke Skywalker—and get his or her reputation fried in the process. Besides, after Tata Group’s press statement accused Mistry of dismantling structures put in place by “visionary founders and generations of Tatas," it’s not even clear if the group wants to be anything other than a family-run enterprise.

It’s a much more than just a war of words. Ratan Tata is trying to evict Mistry from the boards of operating companies, but it’s proving to be far from easy thanks to a few independent directors who’re supporting Mistry. But are those directors taking up the cudgels to uphold corporate governance standards, or are they simply trying to avoid the embarrassment of firing a chairman after showering praises on him?

Like in everything else with the Tata Wars, it’s impossible to establish who’s with the Force and who’s gone over to the Dark Side. Or for that matter, how many more episodes are left in the sordid saga.

The best investors can hope for is that until the group makes up its mind on whether it wants to slash debt, gun for growth, or do a bit of both, Tata Consultancy Services , the group’s ATM, will keep coughing up more cash so Bombay House can fully engage in the tussle for control. That’s the popcorn. Bloomberg