The big digital paywall question4 min read . Updated: 27 Oct 2016, 06:04 AM IST
Indian digital media outlets have to figure out how many people will pay for their content, and how much
There’s a quiet change taking place in India’s digital news market. In the past few months, several news sites have put some of their content behind a paywall. In fact, The Ken launched as a subscription-based website three weeks ago, offering analytical stories on technology, business, science and healthcare. The site delivers one in-depth story a day only to those who pay. Financial daily Business Standard’s website too started asking readers for money for some of its content, including columns, a few months ago. That is not all. Last week, independent news portal Newslaundry put some of its content behind a paywall, including its podcasts.