Manage the source to manage the destination4 min read . Updated: 27 Apr 2017, 01:13 AM IST
If we can orchestrate the perception of where the money comes from, we can better manage where the money will go to
A previous article, “Rich Keralite, poor Kerala conundrum", provided a behavioural explanation for why emigrants from Kerala splurge their hard-earned income on building palatial houses in the state.
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