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Muses: Sabyasachi with actors Rani Mukerji (left) and Vidya Balan. (Photographs by Raj K Raj/Hindustan Times)

Muses: Sabyasachi with actors Rani Mukerji (left) and Vidya Balan. (Photographs by Raj K Raj/Hindustan Times)

Sabyasachi, the revivalist businessman

Sabyasachi, the revivalist businessman

Clad in a khadi kurta-pyjama and Ferragamo flats, Sabyasachi Mukherjee, 37, is having lunch at the ITC Sonar, Kolkata. It is 4pm. We are at the coffee shop. He orders lal maas. I have already eaten. I order jhalmuri.

“You can’t have muri (puffed rice) in a five-star hotel," protests Mukherjee, who calls himself a “street food and puchka (panipuri) connoisseur". He dismisses the famous man near the Park Hotel as selling “Marwadi puchka with snow peas and chana in it". The best puchkas, he says, are in south Kolkata, near his parents’ home. But then, every Kolkatan I know says the best puchkas are near where they live.

Muses: Sabyasachi with actors Rani Mukerji (left) and Vidya Balan. (Photographs by Raj K Raj/Hindustan Times)

Started with a 20,000 loan he took from his sister, Payal, in 2002, Sabyasachi, the label, has grown into a behemoth, employing over 600 craftspeople, 32 assistants, including one from Harvard, and revenue topping 52 crore in 2011. Part of the reason is Mukherjee’s talent, but a bigger reason is his shrewd business acumen that allows him to spin fantasies out of this City of Joy.

“I am not India’s most talented or creative designer. But I am India’s most influential and powerful commercial designer," he says matter-of-factly. There is context, of course. I asked him to rate himself. The man doesn’t go around making such pronouncements. Yet his smugness is galling.

A Sabyasachi lehenga ensemble with his signature border.

“In airports, sometimes I will see African women dressed in their traditional garb—turbans and robes. I know that they will be travelling first-class because they have that confidence," he says. “Why can’t we Indians take pride in our native clothes?"

When his sister got married, Mukherjee bought her saris from every region of India. His favourites are the weaves from Bihar, Andhra Pradesh, Bengal, and the south. He has little use for socialites in their bandage dresses. “A Queenie Dhody will never influence fashion the way a Vidya Balan, Rani Mukerji or a Sonia Gandhi can," he dismisses—somewhat self-servingly, given that these particular celebrities (the first two anyway) wear his saris.

His style icons are strong, self-confident people who don’t need his clothes to enhance their identity: Frida Kahlo, Mira Nair, Deepti Naval, Mallika Sarabhai, the dancer Shobana, Sonal Mansingh, Rekha, Gulzar, Gandhiji, Jawaharlal Nehru, and get this—Usha Uthup.

He describes Uthup attending one of his food festivals, wearing a Kanjeevaram sari and Adidas sneakers. “She had glued pieces from her old Kanjeevaram blouses on her sneakers. She could only wear sneakers these days, she said, and wanted them to match her saris. That, I thought, was true innovation," says Mukherjee. “They looked like Manish Arora shoes but I don’t think she had heard of Manish. She is a true original." As for the socialites who throng his stores: “They are of no consequence to me. I don’t care if they buy my clothes. I don’t make it for them."

You sound like a businessman, I accuse. He doesn’t budge. “I am first and foremost a businessman and only then a designer," he says. Providing a livelihood for his artisans gives him satisfaction and keeps him up at night. When the right time comes, he says he will hire a designer to take over his role and do other things: Design hotels, public spaces; make movies; music; do art projects—all the things that his brutal schedule doesn’t allow him to do. “Sabya has been saying this for years," says a fashion designer friend of mine.

Mostly, he works. He is at his workshop in Kolkata from 9am-10pm every day, except when he travels. He doesn’t like to socialize—he thinks compliments “mess up your mind". He relaxes by sleeping; likes to live in isolation, and ploughs all his money back into his business. He rents a one-bedroom apartment that has a large terrace and bathroom to indulge in the two things he likes to do: take long baths and gaze at the stars. “There is so much give and take in my business that I like to relax in isolation," he says.

His family is intimately involved in the business. His beautiful sister, Payal, is the “bedrock", says an assistant. His father, a chemical engineer, manages the finances, and his mother, an artist, has been asked to step aside and “take rest". Mukherjee confesses that he still keeps his splurges on shoes from his dad, and accountant. “I mean, dad knows that his son earns a lot of money but I don’t want him to think that we have changed as people. So I tell my sister that when we do some indulgent shopping, it’s nicer for him not to know. I don’t want him to think he has raised two monsters who have completely lost the plot."

What about romance, I ask? Are you gay? “Yes," he says in the tone that we say, “Duh," this destiny’s child. He is not in a hurry to find a soulmate. That will happen, he says confidently.

We talk style. He likes Dries Van Noten, Stella McCartney, Marc Jacobs and Coco Chanel: all designers who’ve never pandered to fashion editors. He dismisses Sonam Kapoor as a model and clothes horse rather than a style icon, unlike, say, Zeenat Aman. “What today’s celebrities don’t realize is that you need to be consistent to be an icon. You cannot do sari one day, pants the next and a dress on the third. If you look at style icons, you’ll see that they all have a very consistent style—Audrey Hepburn in her Givenchys; Mrs Kennedy in her sheath dresses or even Madonna in her crucifix and underwear."

I make a mental note to wear the same style of clothes consistently. But what—sari or sheath dress? That’s the question.

After two days in his company, I go from disdain to dislike to grudging respect to wanting to be liked. I want this man’s respect. Who is your ideal customer, I ask. “The woman who doesn’t need Sabyasachi the brand but understands Sabyasachi the product," he replies. “Secretly every designer in the world hankers for that kind of customer."

These days, Shoba Narayan walks up to strangers everywhere and compliments them on their woven saris. Someday she will wear India’s weaves on a regular basis. Write to her at thegoodlife@livemint.com

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Also Read |Shoba’s previous Lounge columns

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