Men who moisturize
Smart brands are latching on to the male moisturizing trend by launching male versions of their regular products
Browsing at a photo studio turned gift shop in Mumbai last week, I came across these variants of a product: Grounded; Smoke House; Badass Sexy; Brain Freeze; Old School and Mandatories. The names sounded naughty and before you start exercising your porn-starved mind, let me end the suspense by saying that these are the fanciful names for the variants of a face wash brand targeting the upmarket male. Six face wash variants?