We often hear about how data is being used by players to boost performance or even in the form of wearable technology. But data can be used in many other ways
With the Rio Olympics, this has been yet another big year for an increasingly data-rich sports universe. Previous high-profile global sporting events like the 2014 Fifa Football World Cup and the 2015 ICC Cricket World Cup had already pushed the boundaries of digitalization in the sports world. Not many, for instance, would be aware that a leading German technology giant helped the German football team win the 2014 Fifa World Cup in Brazil through the use of a software system called ‘Match Insights’.