Frequent stories of big brands indulging in false advertising should be no surprise, as there is no law to check it
There is effectively no law in India against false advertising and unfair trade practices. The frequent news stories of big brands indulging in false advertising should be no surprise. As there is no law, businesses are free to be uninhibited in advertising. Whereas businesses do not have “rules of the game" to engage in fair competition, the end loser is the consumer, left in a web of false claims and half truths. Curiously, we started out with a law protecting against unfair trade practices during the “licence permit raj", and then dropped it when the economy liberalized and competition came in.
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