The psychology of waiting for a parcel4 min read . Updated: 09 May 2018, 11:42 PM IST
When we purchase a product online, our mind experiences a sense of virtual ownership, and the endowment effect kicks in
Not too long ago, I decided to replace my old smartphone. As I placed the order for a new one from a Seattle based e-commerce company, I felt a strange sense of uneasiness and impatience. I decided to do what any scientifically curious person in a predicament would.
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