The psychology of waiting for a parcel4 min read 09 May 2018, 10:43 PM IST
When we purchase a product online, our mind experiences a sense of virtual ownership, and the endowment effect kicks in
Not too long ago, I decided to replace my old smartphone. As I placed the order for a new one from a Seattle based e-commerce company, I felt a strange sense of uneasiness and impatience. I decided to do what any scientifically curious person in a predicament would.