The highly networked Facebook platform is leaky6 min read . Updated: 30 Mar 2018, 06:04 AM IST
The connectedness of the Facebook network means that even a small cross-section of profile information is enough to profile millions of users
With the benefit of hindsight, it is not surprising that the information people gave out in the form of “likes" on Facebook was used by a targeted political campaign. The highly networked nature of the Facebook platform, combined with the data that the company collects meant that even fairly simple machine learning algorithms could be used to craft highly customized political messages.
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