The growing business of religion in India
Improvement in tourism infrastructure at religious places can unlock the economic potential of religious tourism
With Prime Minister Narendra Modi and President Pranab Mukherjee visiting the holy shrines at Kedarnath and Badrinath in Uttarakhand earlier this month, chief minister Trivendra Singh Rawat is optimistic about the state’s prospects in the new tourist season. How popular is religious tourism among Indians? Does religion or class affect the probability of people undertaking pilgrimages?