Home >politics >policy >News in Numbers | E-commerce firms spend 46% more on TV ads than last year

5,853

What is it? The number of times large overseas remittance transactions were done from a single branch (Ashok Vihar in Delhi) of Bank of Baroda between mid-May and August this year, involving $546 million ( 3,500 crore). These transactions which were done citing advance payment for imports are now under scrutiny for violations of India’s anti-money laundering laws.

Why is it important? Nearly 10% for the said remittance ( 350 crore) was done in cash. Banks are required to file such high transactions with India’s Financial Intelligence Unit (FIU), which in turn, investigates into the matter. Bank of Baroda claims it had filed 79 reports with the FIU. Though the transactions started in mid-May, the bank reported it to investigating agencies only on 29 September 2015.

Tell me more: Any cash transaction in excess of 10 lakh or more, or from a combination of accounts connected to the same entity have to be reported to the FIU automatically by the 15th of the next month.

334.2 crore

What is it? The amount raised by Coffee Day Enterprises Ltd, which runs Cafe Coffee Day chain, from anchor investors prior to its initial sale of shares to the public (or IPO) at a price of 322 per share.

Why is it important? The proposed IPO by India’s largest coffee chain is the biggest in three years and is seen as a test of appetite for new issue of shares. Anchor investors can be allotted up to 60% of the shares reserved for institutional investors. In this case, it comes to around a third of the issue size of 1,150 crore, and demand was estimated at 2.5 times the anchor book.

Tell me more: The IPO opens on Wednesday at a price band of 316-328 per share.

23 million

What is it? The estimated size of India’s middle class that own assets worth $50,000 to $500,000, as per the Global Wealth Report by Credit Suisse AG. Together they account for 3.6% of the world’s middle-class population.

Why is it important? These 23 million represent just 3.3% of the adult population, but they hold 32% (or $780 billion) of India’s total wealth. However, individuals owning assets higher than $500,000 account for 41.4% of the total wealth, but only 0.2% of the population.

Tell me more: Growing number of middle-class represents the spread of wealth beyond the top, and in India, 6.8 million people were added into this category in five years between 2010 and 2015, second only to China.

1,200 crore

What is it? The amount of money spent on TV ads by Indian e-commerce companies in three months ended September 2015, representing an increase of 46% from the year-ago period.

Why is it important? Shows the importance of TV as a medium to reach a wider audience in India. An estimated 168 million out of 255 million households in India own a TV, representing a reach of 66%. In comparison, Internet penetration is only 19% as on 2014.

Tell me more: Increased ad spend by start-ups is fuelled by increased investment, which is estimated to more than double and cross $5 billion in 2015.

5.8%

What is it? Year-on-year dollar revenue growth reported by Tata Consultancy Services (TCS), India’s largest software services firm, in three months ended September.

Why is it important? This is the first time in six years that Mumbai-based TCS has reported a lower growth rate compared to Infosys Ltd, which reported a 7.6% growth. Barring digital services, TCS reported a sequential growth of 2% in the September quarter.

Tell me more: India’s software exports is expected to grow at 12-14% this fiscal to $110-112 billion, as compared to 13-15% in 2014-15.

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