Health food start-ups are booming in urban India. Strategies and tips from Bengaluru, the ground zero of healthy lifestyle movement
It’s a breezy evening and three young professionals are catching up for a quick cuppa at a popular outdoor café after work. The conversation ranges from the weather (excellent) and new places in town (the new, large microbrewery in the city’s northern parts) to music (Bob Dylan’s new album) and, of course, family and work (largely boring). When it’s time to order food, there is instant consensus – everyone is hunting for the healthiest options on the café’s menu. Multigrain bruschetta, perhaps? Salad? Yogurt parfait? Anything that doesn’t have sugar or carbohydrates will do.