What Google reveals about search interest in Indian politics3 min read 24 Dec 2018, 10:36 AM IST
Narendra Modi, Mayawati and jobs are the most common queries on Google Search for Indian politics
What do Indians think of its politicians? What are the major issues they care about? How have these views changed over time? These questions can be difficult to answer but one tool, used increasingly by social scientists to answer questions such as these, is Google Trends. A Mint analysis of Indian political Google Trends data, for instance, shows that, in terms of search interest, Prime Minister Narendra Modi is the most popular national leader and Mayawati enjoys the widest appeal among regional leaders, while jobs is the most dominant issue.