The rise of middle India

The rise of middle India

India’s economy may be slowing, but for companies such as Hindustan Unilever and the local unit of Procter and Gamble there are new marketing frontiers to seek out in the next decade and a half—Middle India.

The 400 small towns are currently home to about 100 million people, Nielsen said in its report “Managing the Middle India Gold Rush".

And consumer confidence is reasonably buoyant…

Focus on hygiene/ personal grooming and convenience is driving growth in Middle India

Graphics by Sandeep Bhatnagar/Mint

Source : Nielsen

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