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Mumbai Dabbawallas were nominated by PM Modi himself to carry out the message of Swachh Bharat mission. Photo: Mint
Mumbai Dabbawallas were nominated by PM Modi himself to carry out the message of Swachh Bharat mission. Photo: Mint

Mumbai’s dabbas to have Swachh Bharat messages

The Centre wants to use large network of Mumbai dabbawallasto drive home the message of cleanliness in the financial capital of the country

New Delhi: In a bid to spread the message of Swachh Bharat and increase awareness, the Union ministry for urban development has tied up with the Mumbai dabbawallas, who have a large network in the city. The dabbas (lunch boxes) will now have stickers with messages of cleanliness and sanitation.

Praveen Prakash, joint secretary, ministry of urban development, and mission director, Swachh Bharat Mission, said in a statement released by the ministry, “Dabbawallas have a huge network in Mumbai, with over two lakh tiffins delivered by them on a daily basis. We wanted to use this network to creatively spread the message of cleanliness and reach each and every household in the financial capital of the country. I would like to thank the Mumbai Dabbawalla Association and all dabbawallas involved for this noble gesture and for helping us turn Swachh Bharat Mission into a jan andolan."

According to the Press Trust of India, close to 1.75 lakh dabbas are coded alphanumerically and delivered daily across Mumbai along the central, western and harbour railway lines.

The messages will include reminders for proper food disposal and the importance of washing hands before eating, among others.

The Swachh Bharat Mission, a pet project of Prime Minister Narendra Modi, was launched in October 2014 with the aim to make India clean and open defecation-free in the next five years. Dabbawallas were nominated by PM Modi himself to carry out the mission.

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