September cheer for India’s influencers

September cheer for India’s influencers

New Delhi: September was a better month than August for nine of the 20 high-profile corporate and policy leaders tracked by the Mint Influencers Index. These nine saw their influence rise in the month across both global and Indian print media. In August, 14 of the 20 had seen their influence wane. However, while the month may have been better for these individuals, it was actually worse for the entire group of influencers who were cited around 16% less in global print media and news services in September than they were in August. In Indian print media, the influencers fared much better, being cited almost the same number of times (894) as they were last month (892).

The index is a monthly, objective measure, based on media analysis by Factiva, which tracks these leaders, looking at the volume of media citations for each of them as a proxy for their rising or waning influence. The assumption is that visibility and a share of voice is good for them and their companies, and, in the case of global media, collectively the index is a good surrogate for the growing or waning attention that Indian business and economy is generating outside the country.

September’s top-ranked influencer across Indian and global media is finance minister P. Chidambaram. While the minister was always the top-ranked influencer in Indian media, he and his colleague Kamal Nath overtook Bharti Enterprises head and Confederation of Indian Industry head Sunil Mittal in the global rankings, an indication that the world is again beginning to focus on policy making here.

While they are cited a lot less than the others, ICICI Bank managing director and CEO K.V. Kamath and Infosys Technologies Ltd co-chairman Nandan Nilekani have shown the biggest surge in global and Indian media, respectively.

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