Consent and privacy protection7 min read . Updated: 10 Aug 2017, 09:36 PM IST
Technological advances and the inability of customers to know which third party has access to data collected from them has made increasingly irrelevant the use of consent as a means to protect personal information
New Delhi: Every service provider today, whether online or offline, collects and uses personal data in the course of providing us with goods and services. As a result, our data is collected, processed and consumed in ways too numerous to comprehensively enumerate. Our online activity is logged, our shopping preferences analysed and our social media activity designed to offer a real-time window into our personal lives. Every financial transaction we undertake is tracked and correlated, offering deep insights into our personality—sometimes beyond what even we are aware of.