New Delhi: The Indian Institute of Management in Ahmedabad (IIM-A) and the ESSEC Business School in Paris and Singapore are partnering to offer a two-week global executive programme in luxury and retail management, beginning July. Each course will have 30-40 seats, and professionals with a minimum of five-six years’ work experience in the luxury or retail sectors are eligible to apply; most are expected to be backed by their employers. Those?attending?the?course will spend a week each in the Paris and Ahmedabad campuses.

Thinking ahead: IIM Ahmedabad’s new director Samir K. Barua says increasing demand for luxury, retail professionals led to the move. (Photo: Ramesh Pathania/Mint)

Barua said the revenues earned from the programme will be shared by the two institutes. Programme fees and dates are yet to be announced.

“The programme intends to clue participants in global trends, business practices and intangibles that makes these sectors unique," said Ashok Som, associate professor, ESSEC Business School and coordinator of this programme.

The luxury programme will have sessions on topics including managing multi-brand luxury conglomerates, luxury branding, marketing and distribution, along with financial management and merchandising. The course will also include field trips to luxury companies and stores. The retail programme will cover topics such as global strategy, marketing strategy, managing retail services, supply chain and logistics, understanding the India retail business, private label and retail positioning, pricing strategies and tactics.

IIM-A’s move comes on the heels of the Indian Institute of Retail Training’s first centre being launched on 10 January in collaboration with the David F. Miller Center for Retailing Education and Research of the University of Florida.

Technopak Advisors Pvt. Ltd, a management consulting company, pegs the luxury market at an estimated Rs75,000 crore, growing at about 12% every year.