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Fast food nation
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From Karnal to Kolkata, multinational fast food outlets have proliferated. The Big Four—McDonald’s Corp., Domino’s Pizza International, Yum! Brands Inc. and Subway—have around 1,000 outlets in India currently, up from less than 300 five years ago. And the number is expected to more than double in the next five years.
Also see | Growth Of Outlet (PDF)
Yum! Brands, which operates KFC, Pizza Hut and Taco Bell restaurants in India, plans to invest $100 million in the country to more than treble its number of stores to 1,000 outlets by 2015.
McDonald’s plans to double the number of outlets to 410 during the same period.
“There is demand from the consumers’ side, more eating out, average higher transaction values and many more players entering into the market," says Pratichee Kapoor, a consultant at retail consulting firm Technopak Advisors Pvt. Ltd. Kapoor said fast food restaurants (called quick service restaurants or QSRs in industry lingo) and coffee bars together constitute a ₹ 4,500 crore business by sales that will grow at 25% a year for at least the next few years.
Graphics by Sandeep Bhatnagar/Mint
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