Photo: Hemant Mishra/Mint
Photo: Hemant Mishra/Mint

News in numbers | Digital advertising to account for 20% of total media spend by 2019

Flipkart is India's seventh most visited website and achieving monthly advertisement sales of $1 million shows early traction

$1 million

What is it? The monthly amount earned by online retailer Flipkart from advertisement sales.

Why is it important? Flipkart is India’s seventh most visited website and achieving monthly advertisement sales of $1 million shows early traction. Online ads were introduced in Flipkart a year back. Amazon’s global annual ad revenue is estimated to cross $1.26 billion in 2015, up from $1.03 billion a year earlier, a 22% growth indicating the increasing importance of this category for e-commerce companies.

Tell me more: Digital advertising is projected to account for 20% of total media spend by 2019, as compared to 3% in 2015.

2 years

What is it? The additional number of years that home loan borrowers get to claim tax benefits for houses under construction. Earlier, house construction had to be completed within three years of availing home loan to claim tax relief on interest payments. That has now been extended to five years.

Why is it important? This will help home-buyers who were facing a double whammy of delayed projects and disqualification from claiming tax benefits for home loan repayment. 77% of 7,391 projects launched between 2008 and 2010 are delayed.

Tell me more: Mortgage loan holders can claim deduction of 2 lakh against taxable income for interest paid on their repayments.

340 days

What is it? The number of days US astronaut Scott Kelly and his crew mate cosmonaut Mikhail Kornienko spent in space before landing on Earth on Wednesday.

Why is it important? The mission was to study how spending several months in space—in microgravity, exposed to radiation, and away from human civilisation—can impact human body and mind. It will help NASA prepare astronauts for long flights, such as landing humans on Mars. While spending a year on space, conducting a range of experiments such as growing lettuce, Scott Kelly physically grew two inches taller than his identical twin.

Tell me more: It’s the longest time anyone spent in space in 20 years since Valeri Polyakov’s 437 days on Mir space station. In terms of the total number of days spent in space, the world record stands at 879 days by Gennady Padalka.

$1.03 trillion

What is it? The amount of money Chinese investors have invested in real estate, stock and bonds abroad in the last 10 years.

Why is it important? It has multiplied by 15 times over the decade. It indicates the quantum of wealth generated in China following the economic reforms in the ’80s, and also the fear among the Chinese that domestic economy might slow down.

Tell me more: Four other countries saw trillion dollar-plus outflow of money—US, Hong Kong, United Kingdom and Ireland.


What is it? The number of private equity deals in India in 2015.

Why is it important? Together, they brought in 22.4 billion of investments, up 47% from $15.2 billion in 2014, according to a report by Bain. The average deal size increased to $21 million, in part driven by high valuations. The valuations of e-commerce firms have come under scrutiny after Morgan Stanley marked down the value of its stake in Flipkart

Tell me more: The maximum amount of dollars went to Flipkart ($700 million), Paytm ($635 million), Ola Cabs ($500 million), Snapdeal ($386 million) last year. is a search engine for public data