Demonetisation: Govt spent Rs94 crore on advertisements to popularise e-payments1 min read . Updated: 02 Feb 2017, 05:33 PM IST
Rajyavardhan Singh Rathore says till date directorate of advertising and visual publicity paid over Rs14.95 crore for advertisements released post demonetisation
New Delhi: Nearly Rs94 crore has been spent by the government for spreading awareness about digital payments and popularizing less-cash economy post demonetisation, the Rajya Sabha was informed on Thursday.
Minister of state for information and broadcasting Rajyavardhan Singh Rathore also said that till date, the directorate of advertising and visual publicity (DAVP) has paid over Rs14.95 crore for advertisements released between 9 November, 2016—a day after Prime Minister Narendra Modi announced scrapping of Rs1,000 and Rs500 denomination notes—and 25 January.
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“DAVP has the practice of making cashless payments to newspapers, generally through national electronic funds transfer (NEFT). Bill submission period is 60 days from the date of publication of print advertisement. Till date, DAVP has paid Rs14,95,84,691 for the advertisements released between 9 November, 2016 and 25 January," he said in a written reply.
Responding to the question on details of total amount spent by the government for publicity of demonetization, he said “total committed expenditure for awareness regarding digital payment and popularising action on less cash economy is Rs93,93,28,566." The government had claimed that the action would curtail shadow economy and crack down on the use of illicit and counterfeit cash to fund illegal activities, including terrorism.