Delhi retail chains going all out to lure shoppers in holidays

Delhi retail chains going all out to lure shoppers in holidays

New Delhi: Encouraged by the increasing signs of economic recovery, city retail chains and big brands are trying hard to woo the shoppers this holiday season with aggressive promotional campaigns and attractive discount offers.

While supermarkets, malls and showrooms are luring shoppers by engaging DJs, organising game shows and quizzes and intensifying ad campaigns after months of dull business, Delhiites also seem to be taking full advantage of the special schemes on offer as they are making a beeline around shops.

“I think this is the best time for shopping as city markets are flooded with discount offers and almost every thing from edibles, small gadgets to LCD and cars are coming with useful gifts which we missed during last Dusshera and Diwali when no such schemes were on offer due to economic slowdown," said shopper Anita Durrani.

Gauging the festive mood of denizens, leading capital supermarkets like Lifestyle, Shoppers Stop, Vishal Mega Mart and Big Bazzar, megastores such as Croma and Home Town and international clothing chains like Cantabil, Pantaloons, Globus and Ebony have come up with attractive offers.

“Although we are not providing any discount as such but there are a number of special schemes on offer for shoppers," said Ameet Rege, senior marketing official at Shoppers Stop.

“We are providing gift vouchers of Rs500 to 1000 on purchase of every Wrangler and Wills Lifestyle dress, while buy one get one offers are valid on Arrow, Givoni and Vettorio Fratini. Gifts like T-shirts, bags, shoes, pearl sets and shirts are also available on various items".