Diwali sweets to cost 25% more

Diwali sweets to cost 25% more


New Delhi: This Diwali sweets, may not taste as sweet as you would like, as prices have soared more than 25%. Sellers of snacks and dry-fruits aren’t complaining, though.

Prices of milk and various milk products such as ghee (butter), khoya and paneer, basic ingredients for making sweets, have risen by 14-26% in the past year, leading to an increase in sweet prices.

Leading sweet chains like Bikanerwala, Haldiram’s, Nathu’s and Aggarwal Sweets all have increased the prices of their milk-based sweets.

Bikanerwala vice-president J N Khushwaha said: “The prices of milk-based sweets have really gone up by Re1 to Rs3 owing to the price rise in milk products. Prices of Bengali sweets like rasgulla have gone up this year by 25%."

The prices of milk have gone up thrice this year in the national capital, taking the total rise to Rs3 a litre.

“The steep rise in the prices of khoya has also pushed the production cost of khoya-based sweets. The prices of sweets like Khoya Burfi and Pinni have gone up more than 20% this year," Nathu’s Sweets owner Anil Gupta told PTI.

Haldiram’s, another confectionery chain with outlets across the city, also expressed similar sentiments.

“The prices of most of sweets have gone up at Haldiram’s. The price of a rasgulla was Rs6 last Diwali which has increased by Re1 to Rs7 this year," a consumer at one of the Haldiram’s chains said.

However, the manufacturers and sellers of snacks and dry-fruits are seeing better businesses for themselves, as they are expecting the consumers to switch to non-sweet products, especially for the gift purposes.