Wider reach makes TV key for 2014 elections6 min read . Updated: 26 Dec 2013, 07:55 AM IST
Increased importance of broadcasting media can also be attributed to the burgeoning satellite TV connections in the country
New Delhi: The 14-inch television set at Gorakh Nath’s makeshift paan shop in Mughal Sarai, a busy railway junction in eastern Uttar Pradesh, is getting him a lot more customers these days—people who buy paan and then stay on to watch some TV while chewing the betel leaf concoction.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more