Home / Politics / Policy /  Two years of Modi govt: The lexicon

The Narendra Modi government continued to dish out slogans, acronyms and alliterations in the second year in power to create a buzz around its missions and programmes. Like last year, Mint lists the new buzzwords and phrases that were added to the government’s lexicon.


Year 1

Abki Baar Modi Sarkar: This time, Modi government.

Achhe Din Aane Wale Hain: Good days are about to come.

ART: Accountability, Responsibility, Transparency—aimed at good governance.

ABCD: Avoid, Bypass, Confuse, Delay—comment on the culture within the Indian bureaucracy.

AMRUT: Atal Mission for Rejuvenation and Urban Transformation—a programme to replace Jawaharlal Nehru National Urban Renewal Mission.

AIM: Atal Innovation Mission— a programme to promote a network of world-class innovation hubs.

Year 2

Accessible India: To ensure universal accessibility for persons with disabilities.


Year 1

Beti Bachao, Beti Padhao Abhiyaan: Mission to save and educate girl children

B2B: Bharat to Bhutan (Aimed at improving India-Bhutan ties)

Year 2

BAPU: Biometrically Authenticated Physical Uptake (aims to verify identity of beneficiaries of government schemes by scanning fingerprints)


Year 1

Cooperative and Competitive Federalism: Aims at improving centre-state relationship through teamwork.

Year 2

Climate Change to Climate Justice: Need for change in focus in environment debate.

Creative India, Innovative India: Aims at a new national intellectual property rights policy.


Year 1

Digital India: Aims to transform India into a digitally empowered society and knowledge economy.

3 Ds: Democracy, Demography and Demand—a comment on India’s advantage over other countries.

Year 2

DIPAM: Department of Investment and Public Asset Management—a new name for the disinvestment department.

Divyang: People with extraordinary capabilities, instead of Viklang (handicapped).

DigiLocker: Government of India’s secure cloud-based platform for storage, sharing and verification of documents and certificates, for paperless governance.


Year 1

Ek Bharat Shreshth Bharat: One India, Best India

e-Kranti: Digitizing the delivery of government services.

Year 2

e-Boat: Solar-powered boats on river Ganga at Varanasi.

eNAM: Electronic National Agricultural Market

ePACE: Project Appraisals and Continuing Enhancements—an online portal for monitoring progress of national highways across India.

eBASTA: To make school books accessible in digital form as e-books.

3E: Enterprises, Earning, Empowerment—the motive behind Mudra Bank


Year 1

FDI: First Develop India

5F: Farm to Fibre, Fibre to Fabric, Fabric to Fashion, Fabric to Foreign

Year 2

FASTag: Electronic tolling system introduced on all national highways across the country.


Year 1

#GiveItUp: Programme to inspire consumers to give up the LPG subsidy.

GIAN: Global Initiative of Academic Networks—aimed at American academicians and scientists to teach in India at their convenience.

Year 2

GARV: Grameen Vidyutikaran

Gramodaya Se Bharat Uday Abhiyan: Aimed at increasing social harmony across villages and strengthen the Panchayati Raj.


Year 1

HRIDAY: Heritage Development and Augmentation Yojana

Hunar Hai to Kadar Hai: If you have skill, you have respect.

Himmat: A mobile application to ensure women’s safety in Delhi.

HIT: Highways, Informationways, Transmissionways—a mantra for Nepal’s development.

Year 2

HOPE: Harmony, Opportunity, People’s participation, Equality—aim of Indian constitution.

HELP: Hydrocarbon Exploration and Licensing Policy—a uniform licensing system to cover all hydrocarbons under a single licensing framework.


Year 1

IT + IT = IT - Indian Talent + Information Technology = India Tomorrow—part of the Digital India initiative.

INCH towards MILES: Indo-China towards Millennium of Exceptional Synergy—for the future of Indo-Sino relations.

Year 2

Iron Fist 2016: India’s show of air power.

Ishan Uday: Scholarship scheme for north-east students.


Year 1

JAM trinity: Jan Dhan-Aadhaar-Mobile—for direct cash transfer and subsidy rationalization.


Year 2

KVY: Kaushal Vikas Yojana

Karein Prayas, Payein Vikash: Make Effort, Gain Progress—the tagline for Standup India.


Year 1

Link West, Act East: Aimed at making India a part of the global value chain.


Year 1

MISIDICI: Make in India, Skill India, Digital India and Clean India

Mera Kya, Mujhe Kya: Modi’s comment on the attitude—what is in it for me; why should I bother—that has ruined the nation.

MUDRA Bank: Micro Units Development and Refinance Agency Bank

Mann Ki Baat: A radio programme hosted on All India Radio where the prime minister addresses the nation.

Mission Indradhanush: Achieving universal immunization with special focus on 184 high-priority districts.

Maximum Governance, Minimum Government: Simplification of official procedures and governance by leveraging technology.

Make in India: Creating the ecosystem to transform India into a manufacturing hub.

Year 2

MIS: For the first time, the Indian government organized the Maritime India Summit (MIS) focusing on investments in shipping, port and inland waterways sector.


Year 1

Namami Gange Mission: A national mission for clean-up of the Ganga.

NITI Aayog: National Institution for Transforming India—it replaced the Planning Commission.

Year 2

NAVIC: Navigation with Indian Constellation—India’s own navigation satellite.

3 Ns for Indian Railways: Nav Arjan (new revenues), Nav Manak (new norms), Nav Sanrachna (new structures)


Year 1

Operation Rahat: Evacuation effort in Yemen.

Operation Maitri: Relief operation in Nepal after the April 2015 earthquake


Year 1

PRASAD: Pilgrimage Rejuvenation and Spirituality Augmentation Drive

PAHAL: Pratyaksha Hastaantarit Laabh—direct benefit transfer of LPG subsidy.

Padhe Bharat, Badhe Bharat: India that is educated is the India that will progress.

PRAGATI: Pro-Active Governance And Timely Implementation—aimed at addressing the common man’s grievances, monitoring and reviewing of government programmes.

Per Drop, More Crop: Promoting farming through optimum utilization of water.

P2G2: Pro-People Good Governance, which the government claims to be its focus.

P4: People Private Public Partnership for good governance.

Project Mausam: To revive ancient maritime routes and cultural linkages with countries in the Indian Ocean.

Year 2

Padhe Padhaein Desh Badhaye: Study and Teach for the development of India.

Project Unnati: To mordernize major ports.


Year 1

ROAD: Responsibility, Ownership, Accountability, Discipline—for improving the work culture among bureaucrats.

Red Tape to Red Carpet: Facilitating the ease of doing business.

Year 2

Reform To Transform

4 Rs: Recognition, Recapitalization, Resolution and Reform—for resolving the twin balance sheet problem.


Year 1

Swadesh Darshan: Integrated development of theme-based tourist circuits.

Shramev Jayate: Labour reforms plank by the government.

Sabka Saath Sabka Vikas: All together for the development of all.

Swachh Bharat Abhiyan: Clean India Mission

Sagar Mala Project: Promoting port-led development along the coastal regions and communities.

SETU: Self Employment and Talent Utilisation—providing support to all aspects of start-ups from credit to incubation.

Swasth Dhara, Khet Hara: Healthy Earth for a Green Farm—aimed at boosting farm productivity.

SMART policing: Strict but Sensitive, Modern and Mobile, Alert and Accountable, Reliable and Responsive, Tech-savvy and Trained policing.

3S: Skill, Scale, Speed—what India needs to do to compete with China.

SWAYAM: Study Webs of Active-Learning for Young Aspiring Minds—for IITs, IIMs and central universities to offer free online courses.

SAMAVAY: Skill Assessment Matrix for Vocational Advancement of Youth—to allow multiple entry and exit options between vocational and formal education courses.

Year 2

Sahayak: New name for railway coolies.

StandUp India: Promoting entrepreneurship among SC/ST and women.

SWIFT: Single Window Interface for Facilitating Trade

Startup India: To encouarge the startup ecosystem in India.

Setu Bharatam: Programme to build bridges for safe travel on national highways.

SAGARMALA: To connect all seven coastal states through ocean and sea routes.

Shipping Samvad: A new portal for submitting innovative ideas for shipping sector.

3S: Speed, Simplicity, Service—the desirable elements in technology.

SRESHTA: Special Railway Establishment for Strategic Technology and Holistic Advancement—a special unit for conducting in-house research in railway.

SMART: Specially Modified Aesthetic Refreshing Travel—specially designed railway coaches.


Year 1

Tax Terrorism: Comment on aggressive tax policies including retrospective amendment of tax laws.

5Ts: Talent, Tradition, Tourism, Trade and Technology, aimed at building Brand India.

Year 2

Twin Balance Sheet problem: The impaired financial positions of public sector banks and some large corporate houses.


Year 1

USTTAD: Upgrading Skills and Training in Traditional Arts/Crafts for Development

Unnat Bharat Abhiyan: IITs and NITs providing technological resources to rural areas for sustainable development.

Year 2

UJALA: Unnat Jyoti by Affordable LEDs for All

UDAY: Ujwal Discom Assurance Yojna

Udaan scheme: Aims to provide skills training and enhance the employability of unemployed youth of Jammu and Kashmir.


Year 2

Vidyut Prabhah: Portal provides power availability in the country on real-time basis.


Year 1

Zero Effect, Zero Defect: Aimed at improving the quality of goods produced in India.

Jyotika Sood and Arunabh Saikia contributed to this story.

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