New Delhi: The commerce and industry ministry is planning a media campaign—print, electronic and social—to sell India as an attractive investment destination.

“The objective of the campaign is to generate awareness about the investment opportunities and prospects of the country to promote India as a preferred investment destination in the source markets overseas and to increase India’s share of global FDI (foreign direct investment)," said a department of industrial policy and promotion (DIPP) notice inviting requests for qualification-cum-requests for proposal.

The DIPP, which comes under the commerce and industry ministry, said it intends to undertake its online international promotion and media campaign across all media (website, electronic, social media) throughout the world to brand India as an investment destination.

An interactive portal is also planned for this, it said. “To better target the campaign, the DIPP will use this interactive portal to collect data about projection investors and provide information and resolution to therein queries," it added.

The endeavour of the department is to target important source markets overseas from where the country receives a large number of investment proposals. “Through its overseas media campaign, DIPP intends to project and showcase India as a favoured investment destination, especially in the manufacturing sector," it said.

It also said that the department intends to release its campaign in the overseas market, portraying the strengths of and opportunities in the Indian economy for investment and highlighting the comparative advantages India has over other investment destinations.

Finance minister Arun Jaitley has been emphasising the need to promote FDI to supplement domestic investments with a view to boost manufacturing sector and overall economic growth.

The government has recently announced relaxation of FDI policy in sectors including defence, construction and railways and insurance.

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