Kumar Mangalam Birla. Photo: Bloomberg

Kumar Mangalam Birla. Photo: Bloomberg

Mint Influencers Index | Birla, Bhave gain most in December

Mint Influencers Index | Birla, Bhave gain most in December

Kumar Mangalam Birla. Photo: Bloomberg

The Mint Influencers Index is a monthly objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies. In the case of global media, the index is collectively a surrogate for the growing or waning interest in India.

Also See | Mint Influencers Index (PDF)

For previous indices click here

Your comments are welcome at influencersindex@livemint.com

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