Rurban India: The new consumer frontier
One consequence of the urbanization defined by the spurt in census towns has been changes in buying preferences
Chennai/Samastipur (Bihar): D. Sudha’s clientele has become more choosy. No longer satisfied with run-of-the-mill fairness creams, the women who shop at her outlet are demanding superior products. “They watch television and come back with all these queries," said Sudha. “They used to ask for Pond’s White Beauty, but now they are asking for something called Pond’s GenWhite, which I need to stock."