Influencers Index | FM continues to hold sway

Influencers Index | FM continues to hold sway

Finance minister Pranab Mukherjee remains the most heard Indian voice as the health of the economy remains the nation’s key concern. For a fifth month on the trot, Mukherjee remained the top newsmaker among Mint’s 20-member group of influencers in September, as the economy emerged from the downturn and the focus of policymakers and economists switched towards the next key challenges such as inflation and interest rates.

Also see Influence of individuals over the last months (Graphics)

Mukherjee, the government’s chief troubleshooter, was the most cited Indian in both the global and local media last month, followed by commerce minister Anand Sharma in a month that India hosted a mini-ministerial meeting of the World Trade Organisation (WTO). The WTO meeting led to a breakthrough agreement among key negotiating nations to resume the stalled multilateral trade talks and conclude them by the end of 2010. Anil Ambani was the number four Indian newsmaker in the global media and number two in the Indian media as he stepped up attacks against his brother Mukesh Ambani’s Reliance Industries Ltd over gas supplies from the latter’s KG D6 fields in the Krishna-Godavari basin.

The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight, which tacks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies, and in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India.

Your comments are welcome at

For previous indices, go to

Graphics by Ahmed Raza Khan / Mint