Govt to work out PR plan to bring back India’s image as safe tourist destination
New Delhi: To boost tourism, the government will soon work out a public relations plan to restore India’s image as a safe destination, tourism minister Shripad Yesso Naik said on Tuesday at a meeting with the Indian Association of Tour Operators (IATO).
“The issue of safety and security of tourists, especially the women tourists, is government’s utmost concern. The government recognizes the role tourism and hospitality can play as a foreign exchange earner and their ability to create millions of jobs every year ... it is important that both the government and private sector are in same tangent so as to achieve the goals set for us,” he said.
The ministry is also trying to make Electronic Travel Authorization (ETA) operational as soon as possible, it said in a statement. This facility will enable travellers to apply for visa online and receive the travel authorization within three to five working days. The service will encourage inbound tourism as it will be convenient for last-minute travelers, sponsors of business travelers and executives attending conferences.