Facebook embeds helped Donald Trump to win 2016 polls, say campaign director Brad Parscale

Donald Trump’s digital campaign director Brad Parscale says the social-media platform was particularly valuable because it allows for targeted messaging

Sarah Frier, Bill Allison
Published7 Oct 2017, 03:45 PM IST
Facebook was especially useful in reaching rural voters, Parscale told ‘60 Minutes’, according to the published excerpt. Photo: Reuters
Facebook was especially useful in reaching rural voters, Parscale told ‘60 Minutes', according to the published excerpt. Photo: Reuters(Reuters)

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Business NewsNewsWorldFacebook embeds helped Donald Trump to win 2016 polls, say campaign director Brad Parscale
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