Unstring a story: Putting the spotlight on artisans via digital media3 min read 08 Dec 2017, 12:57 AM IST
Jaipur Rugs' Unstring a Story initiative seeks to celebrate the work of its spinners and weavers and unravel the processes involved in producing handmade carpets
In an age when mass production has made art impersonal, a luxury carpet enterprise is seeking to forge an emotional bond between the arts and its craftsmen with the purchasers. Through stories of its artisans, Jaipur Rugs, an exporter of hand-knotted carpets aims to make its customer aware of the hard work that goes into rug making.
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