Last week, Indian foreign minister Sushma Swaraj had asked the American e-commerce retailer Amazon to withdraw the products and tender an unconditional apology after she received a complaint about Amazon Canada selling doormats with the design of the Indian national flag on its site. Photo: Mint
Last week, Indian foreign minister Sushma Swaraj had asked the American e-commerce retailer Amazon to withdraw the products and tender an unconditional apology after she received a complaint about Amazon Canada selling doormats with the design of the Indian national flag on its site. Photo: Mint

Foreign ministry tells Amazon to respect Indian sentiments

India's foreign ministry said Amazon had removed 'offending items' like flip-flops and dog tags with Mahatma Gandhi's image on them

New Delhi: India has conveyed to the American e-commerce retailer Amazon that it should respect Indian sensitivities and sentiments while providing a platform for third-party vendors.

Spokesman for the Indian foreign ministry Vikas Swarup said Amazon had removed “offending items" like flip-flops and dog tags with India’s freedom icon Mahatma Gandhi’s image on them.

“Our Ambassador in Washington had been instructed to convey to Amazon that while providing a platform for third-party vendors, they should respect Indian sensitivities and sentiments. We have been in touch with Amazon both in Washington as well as in Delhi and we have had constructive conversations," Swarup told reporters on Thursday.

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Asked about sale of flip-flops and dog tags with Mahatma Gandhi’s image on Amazon website, he added, “I am happy to report that the offending items have since been pulled by Amazon and we hope that our engagement will continue to be fruitful."

Last week, Indian foreign minister Sushma Swaraj had asked the e-retailer to withdraw the products and tender an unconditional apology after she received a complaint about Amazon Canada selling doormats with the design of the Indian national flag on its site.

Following the stern message, Amazon expressed regret for “offending" Indian sentiments and informed Swaraj about removal of the offensive product from its Canadian website.

PTI contributed to this report.

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