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More from marketing »


Thu, Jan 17 2019. 06 00 PM IST

Easier Maharashtra dance bar norms may boost liquor sales

Alcohol sales across categories took a toll after the Supreme Court ban on liquor sales near highways during 2017

Tue, Jan 15 2019. 11 55 AM IST

Sonal Dabral, Reed Collins to head Ogilvy APAC’s team

Sonal Dabral will take care of the agency’s South East and South Asia offices while Reed Collins continues his focus on North Asia

Wed, Jan 09 2019. 10 16 PM IST

Asian millennials will drive consumption globally: Report

Millennials are driving the trend of consumers moving away from ‘things’ and towards ‘experiences’

Wed, Dec 19 2018. 11 20 AM IST

SRK’s Red Chillies goes all out for ‘Zero’ marketing

‘Zero’ is the first Bollywood association for instant messaging app WhatsApp and multimedia messaging app Snapchat that have created special stickers and AR (artificial reality) lens respectively for the film

Tue, Dec 18 2018. 01 52 PM IST

The fundamentals of marketing to millennial women

In the sixth episode of Brand Studio Live—a series that deals with marketing innovations and more—eight brand leaders will discuss how brands can connect better with the new-age woman

Mon, Dec 17 2018. 11 17 PM IST

Firms in consumer sector follow best board practices, finds study

Consumer firms are better positioned to protect investor interest, enhance shareholder value, the report shows

Fri, Dec 14 2018. 07 13 PM IST

India Post announces full-fledged entry into e-commerce

The DoP has set up parcel directorate which is free to take decision to match the competition

Wed, Nov 28 2018. 12 49 PM IST

‘Digital partnerships help brands reach out to a large number of consumers’

In the fourth episode of Brand Studio Live —a series that gets the brains behind India’s top brands to decode marketing innovations and more—7 marketing mavericks shed light on the basics of building a successful brand on the internet

Wed, Nov 21 2018. 04 34 PM IST

Black Friday sale: What can you do sitting in India?

If a retailer doesn’t ship internationally, you can use a third-party shipping service like Viabox or boxinus to get your package delivered in India

Tue, Nov 20 2018. 04 01 PM IST

Uber is reworking its playbook for world domination

Uber’s Achilles heel lies in three markets—Germany, Argentina and Japan

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