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Thu, Nov 15 2018. 11 46 AM IST

Young consumers are constantly demanding novelty from brands

Wavemaker handles blue chip companies such as ITC, Vodafone, Shoppers Stop, Tata Motors, Myntra and Hero MotoCorp among others

Wed, Oct 31 2018. 05 05 PM IST

Facebook’s Mark Zuckerberg makes a case for shift to video, Instagram stories

Facebook CEO Mark Zuckerberg says the ad opportunity in video and Instagram stories will be bigger than News Feed over time

Mon, Oct 29 2018. 01 49 PM IST

Cricketer Shikhar Dhawan launches home décor brand ‘DaOne Home’

Cricketer Shikhar Dhawan’s home décor brand ‘DaOne Home’is selling upholsteries and soft furnishings designed and manufactured by an in-house team in Delhi

Wed, Oct 24 2018. 03 28 PM IST

Indranil Chakravarty appointed head of Sony’s StudioNEXT

Indranil Chakravarty will report to Danish Khan, business head at Sony Entertainment Television (SET)

Thu, Oct 25 2018. 11 15 PM IST

Hyundai starts promoting Santro sans Shah Rukh Khan

Unlike the original Santro ads which rode on SRK’s popularity, the new Santro advertisements are devoid of star power, focusses instead on the consumer and the product.

Tue, Oct 23 2018. 12 25 PM IST

IPG Mediabrands’ Initiative appoints Alok Sinha as chief strategy officer

Alok Sinha joins the media agency from Ogilvy & Mather, where he headed strategy for the northern region as president, planning, since 2015

Fri, Oct 19 2018. 01 01 AM IST

Taapsee Pannu, a crucial link to Indian youth for brands

Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea

Thu, Oct 18 2018. 11 49 PM IST

Advertising’s #MeToo moment: 4 top bosses of Dentsu Aegis resign

Dentsu Aegis says Happy Creative Services’ CEO Kartik Iyer and MD Praveen Das have resigned after multiple sexual harassment charges. Bodhisatwa Dasgupta and Dinesh Swamy have also stepped down

Thu, Oct 18 2018. 09 59 AM IST

Why television has an edge over digital advertising platforms during festive season

While there is growth in the digital medium, the power of TV is in the high level of granularity of viewership data.

Thu, Oct 18 2018. 12 26 AM IST

Ingenious Plex was Vertoz’s click moment

Ingenious Plex’s AI- and ML-driven algorithms ensure a brand’s digital ads reach the most relevant audience, maximizing return on investment, says Hiren Shah, founder and chairman of Vertoz, an ad-tech company

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