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Business News > Mint Authors > Vidhi Choudhary

Vidhi Choudhary

Mint Author

ARTICLES BY VIDHI CHOUDHARY

Lacking pizzazz: The dialogues lack wit and the ad fails to engage.

Spotlight | Too cut and dried

2 min read . 08 Sep 2012

Warming up: A hockey training session at the Olympic hockey venue in Stratford, east London. Photo: Andrew Winning/Reuters

DD may earn ₹20 crore from Olympics telecast

3 min read . 18 Jul 2012

Telecom services market likely to grow 28% to reach ₹26,000cr

1 min read . 04 Jul 2012

Photo: Bloomberg

Digital media’s share of advertising grows

4 min read . 25 Jun 2012

Neeraj Roy says digital biz in transition phase

3 min read . 14 Jun 2012

Photo: Bloomberg

Adidas files defamation case against ex-Reebok India chief

1 min read . 09 Jun 2012

Info Edge posts 72% rise in profit

1 min read . 03 May 2012

Accessible medium: A file photo of customers at a mobile phone store in New Delhi. According to IAMAI, India has the second largest population of cellphone users and 15% of them access the Internet on

Firms test the mobile’s future as ad platform

6 min read . 03 May 2012

LG India launches 3D TV

1 min read . 03 May 2012

Godrej Group chairman Adi Godrej.

Outlook for the FMCG sector looks very good: Godrej

2 min read . 18 Apr 2012

Small start: Saplings being planted outside Bharti Wal-Mart’s Best Price store in Amritsar as part of the firm’s green initiatives.

Long road ahead for India’s malls to go green

4 min read . 12 Apr 2012

Arvind Lifestyle Brands teams up with Elle

2 min read . 12 Apr 2012

Interview: Chief marketing officer, Idea Cellular, Sashi Shankar

1 min read . 09 Apr 2012

Pay more for ACs, referigerators

2 min read . 16 Mar 2012

Asatsu eyes Indian market

1 min read . 14 Mar 2012

Companies using Facebook to launch products: Carolyn Everson

1 min read . 14 Mar 2012

Digital push: Gian M. Fulgoni

Gian M. Fulgoni | Video has changed online advertising landscape

3 min read . 29 Feb 2012

Rajeev Bakshi, MD, Metro Cash & Carry India. Mint

Metro to invest ₹560 cr to open eight new stores

1 min read . 21 Feb 2012

Sunil Singh,MD, Global Logic

Q&A with Sunil Singh and Ambareesh Murthy

1 min read . 04 Feb 2012

PepsiCo launches Lay’s Baked

1 min read . 19 Jan 2012