Ambi M.G. Parameswaran
The big revelation from the research was that ‘likeability’ was not unidimensional. Photo: iStockphoto

Love the talk. Buy the product

3 min read . 01 Feb 2018
Every name tells a story that is a little different from the previous one.

Names and what they tell us

4 min read . 15 Nov 2017
The urge to get it out before anyone else, truth be damned, is destroying the value of a very powerful social media tool, WhatsApp. Photo: Bloomberg

Consumer, the hot new medium

4 min read . 29 Sep 2017
Salons have replaced the good old barber shop in India, with even global brands making their presence felt. Photo: Mint

Setting hair on fire

3 min read . 06 Jun 2017
The Hindi movie Dangal, too, shows a very aggressive side of parenting.

Parenting redefined

3 min read . 24 Mar 2017
There is merit in acknowledging the parentage of your brand. Seeking blessings may in fact guarantee future success.

The chocolate overdose

4 min read . 18 Feb 2017
Photo: Reuters

Kicking the cash habit

4 min read . 22 Nov 2016
Photo: iStockphoto

No data to big data

4 min read . 21 Oct 2016
Photo: Pradeep Gaur/Mint<br />

The shining silver generation

4 min read . 20 Sep 2016
Photo: iStockphoto

Reimagining gender ads

4 min read . 24 Aug 2016
Photo: Abhijit Bhatlekar/Mint<br />

Does price depend on the cost?

4 min read . 12 Jul 2016
The number of people accessing bank accounts in India increased from 35% in 2013 to 53% in 2014, according to World Bank statistics. Photo: Bloomberg<br />
Photo: Reuters<br />

Drone-powered advertising is here

4 min read . 23 Mar 2016
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Minor celebrities make major hay

4 min read . 24 Feb 2016
While just about 7% of board seats of India’s listed companies is occupied by women, in rural India they are moving up to take charge in the panchayat system thanks to the 50% reservation for women. Photo: Pradeep Gaur/Mint<br />

Changing face of rural markets

3 min read . 15 Dec 2015
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