Marion Arathoon
<br />Al Ries (Founder, Ries &amp; Ries Inc)<br />

How will inflation hit brand value?

4 min read . 08 Jul 2008
<br />Pruning costs: Production bills for TV commercials have gone up by 20% over the past few years.<br />

Are you auditing your film costs?

3 min read . 20 May 2008
Ad Value | It&#8217;s coming back to me
Managing drop-offs during ad breaks

Managing drop-offs during ad breaks

3 min read . 11 Dec 2007