Saumya Tewari: Latest News, Top News, Photos, Videos by Saumya Tewari

Saumya Tewari

Photo: Indranil Bhoumik/Mint

Jio, Airtel, Apple, Netflix lead in customer experience: Kantar report

2 min read . 05:24 PM IST

The advertising expenditure, which witnessed a dip in the first half of the year, has been reviving owing to high interest in big-ticket properties such as the IPL. PTI

Firms revive ad spends to boost consumption

2 min read . 08:50 AM IST

File photo of Bollywood actor Amitabh Bachchan (PTI)

Amitabh Bachchan is country's most trusted brand: Report

2 min read . 27 Oct 2020

Gen Z and millennials are showing strong inclination to explore adventure and nature based holidays with their families.

Travel firms witness spike in bookings in festival season

2 min read . 26 Oct 2020

A customer using 'Smart Shopper' virtual try-on feature at one of Luxottica's partner stores. Smart Shopper is meant to minimize contact at outlets.

Indians are not downtrading in luxury eyewear category, says Luxottica's Goyle

2 min read . 23 Oct 2020

IPL is the biggest cricket property for Star India, fetching more than ₹2,000 crore in ad revenue in 2019. (HT)

Star records 30% jump in IPL viewership per match over last year

2 min read . 22 Oct 2020

Sawhney also said that Twitter must respect the sentiments of the people of India (REUTERS)

IT secy issues warning to Twitter over misrepresentation of India’s map

1 min read . 22 Oct 2020

It has also announced a series of new shows featuring celebrities such as Anushka Sen, singer Raftaar, Ruhi Singh and comedian Vir Das which will premiere in 2021

Snapchat sees 150% growth in daily active users on back of fresh content

2 min read . 21 Oct 2020

Consumers shift to cleaner cosmetics

3 min read . 21 Oct 2020

The Advertising Standards Council of India (ASCI) said that ads should also avoid claiming to kill or remove any other virus as this too will be in violation of the ASCI code.

Ad regulator issues covid-19 advisory

1 min read . 20 Oct 2020

Santosh Desai, managing director, chief executive officer of Futurebrands Ltd

Key to filter social media buzz

1 min read . 20 Oct 2020

‘Pragmatism, not idealism, is need of the day’

2 min read . 20 Oct 2020

Tanishq withdrew its ad featuring an interfaith couple after it was trolled (AFP)

Tanishq ad divides branding experts

12 min read . 19 Oct 2020

Mia by Tanishq has introduced light and contemporary jewellery in its new festive ad spot.

Jewellery firms make it light this festival season

2 min read . 16 Oct 2020

The move comes after Mumbai Police unearthed a television rating points (TRP) scam, in which Republic TV, Fakt Marathi, and Box Cinema were accused of manipulating viewership data by bribing homes where measurement metres were installed.

BARC to halt ratings for news channels

1 min read . 16 Oct 2020

Devdutt Padikkal and Aaron Finch of Royal Challengers Bangalore during the third Match of IPL 2020 against Sunrisers Hyderabad, at the Dubai International Cricket Stadium in Dubai. (ANI)

Non‐IPL advertisers leverage moment marketing to connect with fans

2 min read . 15 Oct 2020

Tanishq withdrew its ad featuring an interfaith couple after it was trolled.afp

Ad bodies rally behind Tanishq

1 min read . 15 Oct 2020

Tanishq has taken down its Ekatvam campaign from all media platforms.

Advertising associations come out in support of Tanishq over withdrawn campaign

1 min read . 14 Oct 2020

Allegations of drug abuse, debauchery and toxic work culture were made openly against the Hindi film industry by television news channels. (REUTERS)

Media trials put TV news channels in the spotlight

4 min read . 14 Oct 2020

A company statement noted that the idea behind the campaign is to celebrate the coming together of people from different walks of life.

Tanishq pulls ad post trolling

1 min read . 14 Oct 2020

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