Tjaco Walvis
Profits-first is one of the great misunderstandings in capitalism. Photo: Mint<br />

Business as karma yoga

4 min read . 18 Mar 2015
Not everything that Apple does that is valuable to customers is done after checking the numbers, says CEO Tim Cook. Photo: Bloomberg<br />

Putting value creation first

4 min read . 17 Feb 2015
Alexander the Great captured around 180,000 talents of gold from the conquered Persian palaces alone, which would be worth somewhere around $200 billion today. Photo: Mint<br />

A hunger for profits

3 min read . 03 Feb 2015
IKEA has almost everything you can think of to build the interiors of your own home yourself, and quite affordably. Photo: Bloomberg<br />

Do-it-yourself society

4 min read . 21 Jan 2015
Coffee shop on Bleicherweg 10 in Zurich, Switzerland. Photo: Mint<br />

What makes Switzerland Swiss

3 min read . 07 Jan 2015
One consequence of the second marketing law is that increasing volume by boosting loyalty and purchase frequency is generally difficult, except when you have a strong customer lock-in or brand-switching barriers. Photo: Mint<br />

All marketing is mass marketing

4 min read . 12 Nov 2014
Jet or IndiGo or any other airline could never reach market dominance without a high penetration among the approximately 80% infrequent fliers who buy half of all seats on domestic planes. Photo: Abhijit Bhatlekar/Mint<br />

Marketing rules to dominate the world

4 min read . 29 Oct 2014
Photo: Pradeep Gaur/Mint<br />

The debilitating power of money

5 min read . 14 Oct 2014
The extractive mentality means fewer innovative jobs are created and young talent is not rewarded for constructive creativity, but for more ‘jugaad’. Photo: Mint<br />

India’s lose-lose addiction

5 min read . 01 Oct 2014
Most companies never ask how they could make the world better, and so they simply don’t make the world better. <br />

The Performance Paradox

4 min read . 16 Sep 2014
File picture of advertising hoardings in Bangalore. To distinguish between these two concepts of time, and to master the art of combining and balancing them is an often neglected key to success for any business. Photo: Hemant Mishra/Mint<br />
In the 17th century, Galileo challenged the Pope at the risk of death by publishing evidence that the earth revolved around the sun, not the other way around. And in reality, it is perhaps the West’s most dangerous idea—because it stops at nothing. Portrait of Galileo by Giusto Sustermans via Wikimedia Commons<br />

The West’s most dangerous idea

5 min read . 06 Aug 2014
Photo: Mint<br />

Tightrope between soul and market

4 min read . 23 Jul 2014
Photo: Paul Hanna/Reuters<br />

Dutch football’s management lessons

5 min read . 09 Jul 2014
Fans always idolize their idols, of course. But what was extraordinary in his case was that the performer and the man seemed one and the same. <br />

Remembering Michael Jackson

5 min read . 24 Jun 2014