Showing 9 results for
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Key ingredients for going global

4 min read . 25 Dec 2015
Zara, a brand worth $7 billion, has rarely used communication: it flourishes by merely and unfailingly living up to its promise to deliver fresh fashion every two weeks. Photo: Mint<br />

Why Mahatma Gandhi can’t be a brand

4 min read . 25 Nov 2015
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Brands: Behave... or else!

4 min read . 27 Oct 2015
Create an unforgettable, ownable image of your organization for your target. Photo: <br />

Dumb Logos vs ‘Lal Baraf’

4 min read . 23 Sep 2015
Choose a brand name that reflects the brand’s philosophy. Photo: Mint<br />

Do brand names matter?

4 min read . 10 Sep 2015
India has approximately 20 cars per thousand people; the UK, more than 500. The penetration figures are not comparable, but the competing brand figures are.<br />This gives rise to an illusion about the size of the marketplace. Photo: Ramesh Pathania/Mint<br />

Branding in a pseudomature market

3 min read . 28 Jul 2015
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Ads of the 1980s

3 min read . 02 May 2015
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