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Erich Nesselhauf, managing director, Daimler India Commercial Vehicles. Bharat Benz, which has been in the Indian truck market for five years, has been selling its products at a premium of 15% to rival offerings. Photo: AFP

Tue, Apr 11 2017. 02 42 AM IST

Bharat Benz’s new BS-IV trucks at BS-III prices set to challenge Tata, Ashok Leyland

Bharat Benz has changed its pricing strategy to corner a bigger share of India’s truck market dominated by Tata Motors and Ashok Leyland

Bollywood actor and brand ambassador of Tata Motors, Akshay Kumar, during the launch of new Tata Xenon Yodha in Mumbai on Tuesday. Photo: PTI

Fri, Jan 06 2017. 09 55 AM IST

Truck makers ride on celeb power to build brand

Truck makers like Mahindra and Mahindra, Ashok Leyland are riding on celeb power as increasing competition in the segment prompts them to heighten the sales pitch

This is perhaps the first effort made to offer a degree of comfort to truck drivers. Photo: Mint

Wed, Nov 23 2016. 04 08 AM IST

AC trucks set to roll out from 1 April 2017

Govt amends Motor Vehicle Act to make it mandatory for manufacturers to fit ACs in the driver’s cabin of all new trucks sold from 1 April 2017

Mahindra Trucks and Buses is rapidly expanding its dealer and service network and is innovating on new products to appeal to customers. Photo: Bloomberg

Wed, Mar 23 2016. 09 42 PM IST

Mahindra expects trucks, bus division to double market share in 2 years

Mahindra Trucks and Buses is a tiny player in the market dominated by Tata Motors and Ashok Leyland, which have 55% and 30% market share, respectively

An episode of ‘Satyamev Jayate’ with Bollywood actors. Photo: Courtesy Aamir Khan Productions

Sat, May 16 2015. 12 21 AM IST

The crisis of TV content

Are Indian TV heads getting it all wrong in their permanent guessing game? An extract from a new book about television and modern India

Pawan Goenka, executive director of Mahindra and Mahindra. Photo: Hemant Mishra/Mint

Wed, Apr 15 2015. 12 34 AM IST

Can Mahindra survive its own ambition?

It is one thing to do too many things. Another to do them all well. 2015 will be the year of reckoning for M&M

With the exception of Tata Motors sales at most firms, including Ashok Leyland, Eicher Motors, Volvo Eicher Commercial Vehicles and Mahindra Trucks and Buses, saw a spike. Photo: Ramesh Pathania/Mint

Wed, Jul 02 2014. 10 46 PM IST

Sales of medium, heavy-duty trucks pick up pace in June

Improvement in mining sector and pick-up in manufacturing lead to some revival in demand for commercial vehicles

Jawaharlal Nehru. Photo: Getty Images

Sat, May 24 2014. 12 10 AM IST

Nehru’s India

On the 50th anniversary of his death, the patriot, statesman and our first prime minister is something of an anomaly. We revisit the ideas, objects and icons of his era

Pawan Goenka

Tue, Dec 06 2011. 10 31 PM IST

Mahindra Navistar to see cash break-even in a year: Goenka

Mahindra Navistar to see cash break-even in a year: Goenka

Shining star: Satellite television in the 1990s became the show window of economic reforms .Photo AFP

Fri, Aug 12 2011. 08 06 PM IST

Television | The daily theatre in our lives

Television | The daily theatre in our lives

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