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The very people who are the primary users of audience measurement are the people who have conceived, blueprinted and breathed life into BARC. Photo: Mint<br />

BARC almost here; now easy does it

4 min read . 17 Mar 2015
Participants in an electoral system will use all means at their disposal to gain advantage against their competitors or adversaries. It isn’t hard to see the analogy with an AMS here. Photo: Pradeep Gaur/Mint<br />

Audience measurement systems: an analogy

4 min read . 09 Dec 2014
Star CJ CEO quits

Star CJ CEO quits

1 min read . 25 Apr 2012
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