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The trend of the past five years show that television has dominated the share of ad insertions ranging from 70% to 79%, which also led to the shrinking of the pie for radio and print.

South India contributed ₹20, 000 crore in 2018 to overall ad expenditure

2 min read . 15 Feb 2019

The digital film has garnered over 11 million views on YouTube and over one million views on Facebook

Paisabazaar’s first brand film goes viral, fetches 11 million YouTube views

2 min read . 15 Feb 2019

India is expected to become the eighth largest advertising market in 2021 (AFP)

Election, World Cup set to boost India ad spending to a four-year high

2 min read . 13 Feb 2019

Amazon has a big advertising business. Walmart wants one too

Amazon has a big advertising business. Walmart wants one too

4 min read . 11 Feb 2019

The new campaign brings to the fore the silent divide that exists between vegetarians and non-vegetarians

HUL’s Red Label highlights vegetarian and non-vegetarian divide in new ad

1 min read . 08 Feb 2019

Political ads on Facebook to come with disclaimer

Political ads on Facebook to come with disclaimer

3 min read . 07 Feb 2019

Google, which now has 98,771 employees globally, reported a net income of $8.94 billion for the fourth quarter. (AP)

Alphabet logs $39.3 bn in revenue on Google ad business

1 min read . 05 Feb 2019

WPP handles clients such as fast-moving consumer goods firm ITC Ltd, telecom firm Vodafone, and Hero MotoCorp Ltd, among others.

Wavemaker India wins ITC's ₹60 crore digital mandate

1 min read . 05 Feb 2019

For deeper penetration, Swiggy has gone beyond young users. Photo: Mint

Uber Eats, Zomato, Swiggy plan ₹300 crore ad blitz this year

2 min read . 04 Feb 2019

82.5 communications will have offices in New Delhi, Bengaluru and Kolkata.

Ogilvy rebrands Soho Square as 82.5 Communications

1 min read . 31 Jan 2019