Kejriwal ahead of Modi, Gandhi as most mentioned leader on primetime news
1 min read . Updated: 14 Apr 2014, 08:20 PM IST
PremiumArvind Kejriwal got 429 minutes of total coverage time of the 1,521 minutes spent on political leaders between 1-15 March
Political parties and leaders dominated the primetime coverage on television news channels in the run-up to the nine-phase Lok Sabha elections that started on 7 April.
According to a content analysis study conducted by CMS Media Lab, part of research house, Centre for Media Studies (CMS) across leading news channels, Aam Aadmi Party chief Arvind Kejriwal got 429 minutes (28%) of total coverage time of the 1,521 minutes spent on political leaders between 1-15 March. Bharatiya Janata Party’s prime ministerial candidate Narendra Modi came a close second with 365 minutes (23%) of coverage followed by Congress party vice-president Rahul Gandhi who managed to get 72 minutes of coverage.
Channels included in the analysis are Aaj Tak, ABP News, Zee News, NDTV 24x7 and CNN IBN.
