2018 FIFA World Cup: Why location matters so much in football
A country's chances of making it to the World Cup improve dramatically if it is situated within a thriving footballing region
Every couple of years major global corporations, usually from the accounting or financial services sectors, roll out predictive models to forecast outcomes of major sporting events. The two events that most often fall victim to these ‘predictions’ are the Olympics and the Fifa World Cup. These predictions are usually reported with great alacrity by the business press, before fading away into little more than curiosities as the events take place.